Clarity, context, and editorial strategy for a fast-changing Africa.

Insight That Travels Beyond Headlines

Africa is evolving rapidly. Understanding it requires not just data, but nuance, context, and grounded perspective. Maarifaah brings editorial rigor, journalistic discipline, and field-informed insight to help organisations, leaders, and storytellers navigate complexity with clarity.

What you get:

• On-the-ground intelligence
• Editorial expertise
• Independent analysis
• Clear, actionable insight

What I Offer

Insight & Analysis

Grounded intelligence shaped by field reporting and contextual understanding.

• Regional briefs & insight reports
• Trend mapping & thematic analysis
• Market and sector observations
• Clear contextualisation for decision-makers

Thought Leadership & Editorial Support

Helping leaders communicate with clarity, depth, and authority.

• Executive positioning
• Op-eds, speeches & commentary
• Newsletter strategy & content
• Scripts, story direction & editorial refinement

Editorial Strategy

Structure and clarity for organisations producing knowledge or content.

• Editorial frameworks & content architecture
• Publication design & narrative structure
• Style, coherence, and clarity enhancement
• Editorial guidance for teams & platforms

Why Work With Me

• Field-Driven Perspective. Years of reporting across African cities provide nuance and real-world grounding.
• Editorial Rigor. Stories, analysis, and ideas shaped with the discipline of a newsroom editor.
• Independent Viewpoint. No institutional bias. Just clarity, verification, and context.

For Organisations and Leaders Who Need Clarity

Audience grid:

• Companies exploring African markets
• Development organisations & NGOs
• Think tanks & research institutions
• Media teams & editorial units
• Founders, innovators & public-facing executives

If you work with information, ideas, or storytelling, Maarifaah can help you sharpen it.

The Maarifaah Insight Brief

A premium, tailored written brief for leaders who need clear, contextual intelligence on a specific question, sector or market.

Request a Sample. Send a message here.

Experience That Shapes Perspective

• Multimedia journalist with years across Africa
• Editor and story strategist
• Published across radio, TV, print, digital
• Field experience from markets to festivals to ministries
• Deep understanding of people, culture, and socio-economic context

Ready to Bring Clarity to Your Next Project?

Whether you need insight, narrative direction, or editorial vision, let’s create clarity together.

• Book a Consultation
• Request a Proposal